From his new home on Srinakarin Road bought five years ago, Somsak must drive his daughter to university in Samyan on a daily basis. He then continues to drive to his office on Soi Asoke. The oil price rise made it difficult for him to decide to sell his childhood home. He sometimes grieves that over the previous decade Bangkok has not had the same feel about it that it once had in the past.
Logistics is defined according to the Council of Logistics Management as "a process involved with planning, operating, and controlling an organization, included the management of information and related money transactions in order to have them moved, gathered, collected, and distributed as products, raw materials, parts, and services having the purpose to gain most efficiency and effectiveness using customer satisfaction as the main focus."
Thai people are strongly patriotic. Thus, selling the family rice paddy to foreigners is almost unthinkable and would inevitably trigger much social controversy. Former Prime Minister Thaksin’s rumoured invitation to Middle Eastern leaders to view Thailand’s rice industry therefore became the talk of the town, spawning bitter newspaper protests of national betrayal.
